We believe in simple ideas, strong attention to detail, and lasting impact.
Our Mission:
Garrett Lure Company is committed to an old school approach to fishing. We believe that grassroots fishing is the lifeblood of the market. For hometown anglers it’s a pastime, not an industry. The calm, controlled process of hunting a trophy is an experience to be shared with others and it is the very foundation of recreational outdoor sports in America. We aim to preserve that in a unique way by throwing away the cheap CAD models, the lifeless profiles, the cheap overseas production, and the haphazard processes to bring you something that used to be commonplace. A LEGENDARY lure craft, born of time, not money. We are trend setters, not followers.
To be the best, you have to use the best. No matter what, we use the very best components.
When a Master is carved, it is created over time. Symmetry, Detail, and Form. All crafted by the skilled hands of a Master Craftsman. No computer touches our process until we start sourcing parts & tracking inventory.
Patrick Garrett
I built this whole website by myself.
What Sets Us Apart
People-First Approach
Everything we do is built around understanding your needs and helping you succeed—because when you thrive, so do we.
Long-Term Relationships
We’re not just here for the now. We love creating lasting relationships with anglers and growing with them over time.
Proven Process, Flexible Execution
We bring structure where it counts and adaptability where it matters. Our methods are clear, but always responsive.